future

Why Sustainability?

Why Sustainability?

It all started back in 2007 while attending university. Amongst many other students, I decided to attend business school. Luckily or unluckily, I we were learning business models while being at the heart of the financial crisis. Soon enough,  I started to critic the learning material during lectures as teachers were teaching us what they have been taught many years ago including very little change. One day it struck me. While sitting in the classroom listening to another lecture, I simply thought to myself: "The business models that is provided by the university right now is the exact same model that led us to the crisis we presently live in  and the plan is to teach the next generation the same models that are failing on us, graduate, get a job and duplicate what we know will fail again?" Am I the only one who is not making sense of this?.