Two weeks ago, I had the chance to speak at the North West Environmental Conference and Tradeshow in Portland, OR. It is a two day annual conference aiming on 4 different tracks:
- Regulation and Best Practices
- Advanced Topics, Raising the Bar
- Hot Topics Conversations
- Sustainable Business
The conference attracts some 600 to 800 attendees each year providing learning sessions within the 4 tracks described above. NWEC offers presentations by local, national, and international speakers from across the environmental industry providing professionals with the knowledge needed for high performance and creating a better environment for all.
Having studying and working with many businesses in the corporate sustainability area, I was please to be asked to speak at the conference sharing my knowledge and message with hundreds of people. Over the years we have seen an important shift from companies from aiming for compliance to reaching out for sustainable practices. This event has seen a lot turn over the years as its sustainable business track has been attracting many more individuals wanting to learn more about corporate sustainability initiatives.
Within the twenty minutes of my speech, I have started with communicating the transition from the market we have seen over the years and also the environmental, social and economic impacts that we are experiencing right now and the future explaining how that will ultimately affect business performance. The idea behind this speech is to inspire business owners and executives to move forward with a Sustainable Strategy System not only capitalizing on today’s untapped opportunities but also to build a strong foundation for a prosperous future.
To do so, I started by mentioning facts and figures of where the market stand right now. I followed by sharing two business cases with the audience explaining the whys and the hows the to organizations have redesigned their business strategies and operations to not only be better positioned to face the global economic, social and environmental megatrends the market is facing and will be facing in the future, but also to have a beneficial impact on the environment by reducing their GHG emission by up to 70%.
The keynote ended by mentioning the urgency for governments and organizations to take action as we are already impacted by the consequences of global warming and other megatrends, not only environmentally but socially and economically.